Podcast Recap - 14 Oct 2020

Today's Podcast Recap brings you three key takeaways from three Shopify podcasts: Resilient Retail, The Roadmap to $50k on Shopify, and The Unofficial Shopify Podcast.

Best takeaway:

  • Resistant retailers think of omnichannel as a strategy, resilient retailers think of it as a tactic. The tactic is to sell where your customers may be hanging out; if they’re on Instagram, sell with that sales channel, if they’re hanging out downtown, have a retail presence or be at the farmer’s market, etc.

Shopify Resilient Retail: Episode 1. Harley Finkelstein on resilience vs resistance

  • Three key takeaways
    • Retailers used to dictate to the consumers how to purchase; now consumers are dictating how to purchase to the retailers; buy in store and ship to me, buy online and use local pickup, or buy online and have it shipped to me
      • Resilient retailers are looking for new ways to serve customers and how they can better meet their needs at each sales channel and experience the consumers want and this could be a pivotal moment that changed their business
      • Resistant retailers think of omnichannel as a strategy, resilient retailers think of it as a tactic. The tactic is to sell where your customers may be hanging out; if they’re on Instagram, sell with that sales channel, if they’re hanging out downtown, have a retail presence or be at the farmer’s market, etc.
      • Bonus: Top 10 strategies for retail stores to set yourself up for holiday success https://www.shopify.com/instore
    • Show info

    The Roadmap to $50k on Shopify: Episode 14. The email strategy behind Sarah’s 7 figure business

    • Three key takeaways
      • Sarah was struggling to build outside her community because they didn’t know her or how to better connect. She had to show up on social media the same way she was showing up in the store. She was herself in person and translated that online.
      • Be your own influencer and show up. The more you do and see what people react to, understand the data, you tweak your delivery to better match what the customer is looking for. With that information, Facebook Ads and email marketing work even better.
      • Once you're consistent with one marketing strategy and have a strategy and process, then add the next marketing strategy, get consistent with that, and then do the next marketing strategy.
    • Show info

    The Unofficial Shopify Podcast: Episode 308. How Herb’N Eden Marketed Their Way to Sold Out Success

    • Three key takeaways
      • They documented what they were doing while they were making soap; Gary Vee strategy of consistency and "document, don’t create" and were posting content daily or near enough
      • Heavy focus on video with iPhone to start before transitioning to professional setups; Volume and consistency is your best friend along with Facebook and Instagram Live videos to show real-time to build implicit trust
      • Build up trust by showing transparency so people can trust you more and listen longer by showing your brand story and background
    • Show info