Podcast Recap - 30 Sept 2020

Today's Podcast Recap brings you three key takeaways from three Shopify podcasts: Shopify Masters, Winning With Shopify, and Commerce Tea.

Best takeaway:

  • New customers are more than likely going to a product page on your website on mobile and desktop, not your home page. They need to know everything they can about your product, brand, and why it’s the best for them and quickly.

Shopify Masters: Episode 288. Achieving High Conversion Rates in a Saturated Market

  • Three key takeaways
    • Build up your website with foundational steps:
      • Easy to use
      • Appear trustworthy
      • Feature and optimize a hero product that people tend to buy the most from you and love
    • Ensure you have a Facebook Pixel set up on your website to target for Facebook Ads. Using lookalike audiences tend to do well to attract people with a video based ad with subtitles.
    • Demonstrate social proof with reviews to build customer confidence in your site and product. Providing more reassurances such as with taste guarantees, warranties, and more will help build trust.
  • Show info

Winning with Shopify: Episode 95. Facebook Ads Masterclass with Kevin from Voy Media

  • Three key takeaways
    • Have a great customer service experience, a great story of the product, and why it benefits the customer
    • Key metrics for video ads are the visualization of story, having the right message, and the right delivery mechanism through testing
    • For creative creation, the content of the video is most important and have a hook within the first 3 seconds. The first 3 seconds are a direct response hook to make someone stop scrolling, then once you have their attention, you agitate the problem that exists and take around 10 seconds, show people your self, brand, or story. Then talk about being the guide to help customers, and show social proof to build trust with testimonials and product reviews. Close with talking about the product, price, and how it helps.
  • Show info

Commerce Tea: Episode 9. How to build a highly converting product page

  • Three key takeaways
    • New customers are more than likely going to a product page on your website on mobile and desktop, not your home page. They need to know everything they can about your product, brand, and why it’s the best for them and quickly.
    • Keep the price and add to cart button toward the top to let customers quickly add products to their cart. Have as great as photography of your product as possible in lifestyle and white/minimal background.
    • Describe the product like you’re describing it to someone on the phone to translate how you would write copy for your product description. Make the copy easily scannable and not a wall of text.
  • Show info