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Resistant retailers think of omnichannel as a strategy, resilient retailers think of it as a tactic. The tactic is to sell where your customers may be hanging out; if they’re on Instagram, sell with that sales channel, if they’re hanging out downtown, have a retail presence or be at the farmer’s market.

Best Takeaway: New customers are more than likely going to a product page on your website on mobile and desktop, not your home page. They need to know everything they can about your product, brand, and why it’s the best for them and quickly.